I found the first article "Denotations, Connotations and Myths" particularly interesting because of its discussion of denotations and connotations effect on social codes. The denotation of a sign is its literal meaning that can be understood amongst people in a particular culture. Connotation is a emotional or philosophical association that we put with a sign. However, most semioticians argue that no real difference lies between denotation and connotation because we are constantly placing our own values and judgements on a sign. Signs and codes are generated by myths and are used to maintain these myths. They are used to make ideological and historical beliefs seem normal within a culture. From our experiences we interpret certain events and people in culture. Values are then reinforced in society causing us to view the world in a way that is specific to the culture that we live in. Myths can become both imposing and expose of our behavior. It is what you have grown up with and all that you know.